In a move clearly qualifying as “a first”, Telecel Zimbabwe has effectively reduced mobile voice call rates. Information we’ve received says the company has extended its mega bonus promotion to cover off net calls. Effectively, this means Telecel subscribers who get bonus airtime when they buy airtime credit, can now use the bonus airtime to call numbers on all networks. Previously subscribers could only use the bonus airtime to call Telecel numbers.
So yes, it’s a promo and likely to have an expiry date, even though telco promos locally have been known to extend again and again and again, eventually becoming the default. The effective dates of the promo will likely not be announced but sources at the company tell us it’s set to run for almost 3 months starting tomorrow and ending on 31 August.
The mega bonus promo basically gives customers the same value of the airtime they buy as bonus. So for example, if a subscriber buys $10 credit, they get $20 in total.
The move is likely to solicit response from competing networks Econet and NetOne in the coming weeks if they are fast to react, otherwise they’ll eventually watch subscribers migrate to Telecel. In fact, they’ll probably want to immediately assure their subscribers to not migrate as yet, while they ready their war chests. It’s more bad news for revenues for them, but great news for consumers. The joys of competition!