If you are an Econet broadband subscriber you might have received this already. The network is sending broadband subscribers SMSes inviting them to use at least 10 MB of data (worth $1 at the Econet broadband bundles rates) in a day in order to get 50 MB of data. the more data you use, the more free data you get.
This 50 MB freebie is valid for 24 hours and the promotion is set to run until the 5th of October 2015. This essentially means $1 will get you 60 MB of mobile data. While freebies are always welcome, this latest giveaway is hardly as appealing as the other broadband packages and promos that Econet has been rolling out over the past few months.
This $1 for 60 MB promo is easily outshined by the $2 for 3 GB dream bundles and even the day bundles that have a 50cents for 50 MB offer. It does make more sense than the $2 – 50 MB bundle which exceeds standard data bundle expectations but is nowhere near what subscribers are now familiar with.
This new mini promo could, however, be another experiment by Econet meant to see how many broadband subscribers would be willing to give up a $1 just for another 50 MB.
After all, there is no harm in trying out new product and price fits, something that other operators are also having a go at with their mobile broadband services. In a world where data revenue is the future of ARPU growth, more and more of these promos are going to be trialed.