It’s not just the unclaimed domain name; the TelOne website itself has no information whatsoever on the new product. Nothing. For an internet product you’d think having a web strategy as part of the branding process would make sense.
The result: A lot of potential customers searching for more details about the product on the web (so they can hopefully buy) can’t find anything except this article, the one we did two weeks ago, and a not-so-positive review of their advertising campaign on Zim blog Bizsetupgroup.com.
TelOne is not alone in this; there’s the highly successful low cost mobile phone brand G-Tide whose ‘gtide.co.zw’ and ‘g-tide.co.zw’ are both still not registered. There are many more examples than we can exhaust here of Zim companies and brands that have chosen to ignore their identity on the web completely.
Luckily for TelOne, ZISPA’s terms and conditions will to an extent limit domain name speculators from registering the domain and parking it. Still, if someone can prove they owned the name (brand) before TelOne did, it’s a totally different case and TelOne may be faced with the unenviable situation of having to buy the domain at a much higher price or keep losing visitors (potential customers) to it.
A few years ago when internet penetration was way lower, this was forgivable. Today, it’s a cardinal sin.