They say you can learn a lot about someone just by looking at their internet search history and you could say the same applies to an entire country.
Google, the world’s most popular search engine provides some insights on what we search (or rather, Google) using Google Trends.
This is Google’s open tool that shows how often particular search terms are entered in various regions of the world.
According to Google Trends, in the past 30 days, these were the top 25 most trending search terms from Zimbabwe.
Classified by Google as Rising Queries, these are terms with the greatest rise in search frequency in the past 30 days.
- Magaya arrested
- Zambia election results
- Rio 2016
- Kirsty Coventry
- Magaya latest
- Epl results
- Usain bolt
- Rio Olympics
- Judgement night 4
- Walter magaya
- Olympics 2016
- Epl fixtures
- Suicide squad
- Prophet magaya
- Barclays premier league
- English premier league
- Jah prayzah
- Instagram login
- Souljah love
- Soul jah love
Two of these results, “Magaya arrested” and “Zambia election results” were marked by Google as “Breakout” searches because of a major increase in interest during the period
The top 25 search queries in Zimbabwe over the past 30 days were
- Facebook login
- Zimbabwe news
- Download WhatsApp
- Daily news
- Zim news
- Newsday Zimbabwe
These results highlight some interesting trends that could help create an understanding of what Zimbabweans using the internet are looking for.
Searches related to football, news, and trending events like the Olympics and the Zambian elections are dominant pointing to some of the content that captures people’s attention online.
Then there are the trending topics or terms referencing Walter Magaya, the church leader who’s been embroiled in a scandal relating to a rape charge.
Facebook and WhatsApp’s places on that trends list isn’t surprising either. These two platforms have been singled out by the telecoms regulator as the leading drivers of broadband use among Zimbabweans.
It makes sense that some people are turning to Google to get a download link for the most relevant communication platform or just to log in to the most popular social network.
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