If you were on Facebook or Twitter today you probably noticed Econet Wireless’ teaser for “Free WiFi on the Go”. According to the advert, starting tomorrow the mobile operator could be providing its subscribers with free access to WiFi.
No other details about this have been shared and while we haven’t been able to get any information on what it is the name does leave room for some speculation.
We are guessing that it’s probably free internet for subscribers who use the Econet WiFi Zone.
This is the service which was launched in early 2015 as a way to ease congestion on its mobile broadband network through mobile data offloading- a process that gives subscribers the option to switch from the mobile broadband network to a nearby WiFi connection.
Other than the advantage of using a faster network that isn’t affected by the congestion issues that plague the mobile broadband network, Econet has, in the past, sold this with discounts of up to 25% on the cost of data.
It’s likely that the Free WiFi as You Go will be Econet making those connections free altogether.
The free option could be a way of raising awareness of the service which will be turned back into a premium service once the right amount of interest has been created around it and the broadband network is experiencing some notable relief from the WiFi offloading.
Besides the brownie points that Econet might get to score with subscribers, there’s also the consideration of network quality and service delivery that just became an issue with new regulations on telecoms service quality.
Or perhaps Econet is taking small steps to accommodate those considerations with better network delivery.
Then again, all of this is just speculation really. We’ll find out tomorrow when the service is unveiled.