Just how many WhatsApp users are there in Zimbabwe? #DigitalFutureZim

Edwin Chabuka Avatar

Zimbabwe, the WhatsApp country?

#Zimbabwe, the #WhatsApp country?

Posted by Techzim on Tuesday, April 11, 2017

In the Video:

Just how big is WhatsApp in Zimbabwe? We looked for the data and created this video for startups, digital marketers and anyone out there concerned with reaching a Zimbabwean audience.

The data we looked at, including data from mobile operators, gives us a confident estimate of at least 5.2 million WhatsApp users in Zimbabwe.

Ofcourse the biggest challenge with WhatsApp is that the platform is still a consumer only platform, providing no features that enable businesses to target their content and measure the reach. There are indications now that WhatsApp is working to change this. Recently for example, it became clear that WhatsApp intends to introduce payments features in the app.

Click here to Download the video for sharing on WhatsApp (1MB)


  1. Sagitarr

    I think you need to classify this further into income, age, academic/professional etc groups –
    that way, the data will have more commercial value.

    1. L.S.M Kabweza

      Thanks for the feedback @Sagitarr

  2. Charles Muzonzini

    What is your source for the 5 million figure?

    1. L.S.M Kabweza

      Some bundle purchasing figures from some operators

  3. Iya Rocks

    Please provide the empirical data that supports this figure. We can’t base this assumption on demographics alone, especially in light of the fact that the majority of the population lives in rural areas, where there hasn’t been comparable network infrastructure.

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