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Zimpapers introduces internet only business news service, blunders ad timing

   

bh24-logoLike many of us, you probably saw the teaser ads in the Zimpapers papers these past two weeks for a product called BH24. On Sunday, the paper finally revealed in a full page ad the introduction of a service providing “daily business updates on your phone, tablet or laptop”. The add encouraged readers to visit the news service’s website on www.bh24.co.zw.

So visit we did. Nothing. Just a domain registered but no site there. We suspect maybe they published the wrong address so we go ahead to Google BH24 Zimbabwe and discover the website is just on online yet. Why Zimpapers encourages readers to visit a website that doesn’t exist yet beats us. But Google did find something; a yet to be launched BH24 website being worked on by a web development company called Infinisys, and it looks like this:

bh24-screenshot

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We’re guessing it will go live in the coming days and that there will be no print edition of the property. Launch blunders aside, we’re quite impressed with the move. For a traditional print media house, it’s bold to launch an internet only niche news property. Delivery of news over gadgets is only in its infancy and the media house is wise to march in and start learning the lessons early.

We’re guessing IOS app and Android apps will also be introduced eventually.

Owned by the government, Zimpapers is Zimbabwe’s largest publisher. The company publishes  publishes The Herald (a daily), The Chronicle (a regional daily), The Sunday Mail, The Sunday News (both weeklies), H-Metro and B-Metro amoung other niche titles. In addition to print and online version of these titles, Zimpapers also has a daily SMS news service.


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