We never meant for the iPhone 5c to be junk cheap, says Apple CEO Cook

Apple CEO, Tim Cook. Image via: http://www.phonearena.com/news/Tim-Cook-says-no-to-iPhone-with-larger-screen-says-there-are-too-many-trade-offs_id42292
Apple CEO, Tim Cook. Image via: phonearena.com

By now you’ve probably heard the iPhone 5c will retail in the US at about $549 (without the contract that is), which is just be a $100 lower than its high end sister. And if you’re in Zim, you probably also realise the 5c will add on at least double that figure when it hits the local retail shops. Leaves you wondering why the hell it’s been touted as the low-cost iPhone doesn’t it? Not that type dirt cheap, says Apple. The company just never had an objective to sell a low-cost phone apparently. Well, at least not something to compete along cheap stuff from the Android device makers.

“There’s always a large junk part of the market,” Apple CEO Tim Cook is reported to have said about the 5c price. “We’re not in the junk business” he said, we’re guessing a reference to ultra-low cost Android devices, most of them from Asia, that have seen low income mobile users in emerging access smartphone computing in recent years.

He continues: “There’s a segment of the market that really wants a product that does a lot for them, and I want to compete like crazy for those customers. I’m not going to lose sleep over that other market, because it’s just not who we are. Fortunately, both of these markets are so big, and there’s so many people that care and want a great experience from their phone or their tablet, that Apple can have a really good business.”


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