Zimbabwe’s new online classifieds platform, tengai.co.zw has finally gone live. A press launch was held in Harare to introduce the media to the site, highlight how it works and to explain aspects of this e-commerce startup.
Tengai offers the standard functionality of online classified platforms. Other than the primary function of searching for whatever is available, users can post listings in any of the 12 different categories that include mobile and electronics, vehicles, property, jobs and services.
The listing of items is free, and the site has been zero-rated for Econet broadband subscribers. Tengai will also have premium listings, with 3 types of adverts for this arrangement. There is the $3 urgent advert, the $4 top advert and the $4.50 homepage gallery listing.
Registering as Tengai user is a fairly easy process. The platform is heavily geared to the mobile user so you’ll be asked for a mobile number. This ties in with the payment option for premium listings which is being powered by EcoCash. Besides a simple User Interface, Tengai is also selling the ability to contact sellers listed on the site with a free SMS.
On the relationship with Econet, James Gibson, the team lead at Tengai pointed out that tengai.co.zw is not part of Econet Zimbabwe or the Econet group. There is one other key relationship though. The classifieds startup is owned by an independent trust that Econet founder, Strive Masiyiwa has an interest in.
Econet is set to benefit from this relationship through transactional value created for its mobile money service, EcoCash.
An application is being developed for the service, but the platform has been launched as a mobile friendly, web platform first to accommodate as many users as possible and to harvest feedback from the market. This also explains the launch for Harare users first.