Global shipments of smart phones in the second quarter of 2016 rose marginally to 330 million units following a rise from two of the big three smart device distributors, Samsung and Huawei.
According to a report published by independent industry analysts Canalys, worldwide smartphone shipments for the second quarter of the year recorded an increase following a depressed first quarter.
Samsung led the market with sales of 80 million units which was driven in part by the success of its latest flagship the Galaxy S7 as well as the bundling of Samsung Gear VR headsets with handsets and a reduced focus on lower end devices.
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Huawei shipped 31 million handsets which represented an increase driven by growth in the Chinese and EMEA markets. It has an annual shipment target of 140 million units and has been aggressively chasing the target as witnessed by its latest figures for the first half of 2016 that showed shipments of 61 million units.
While Apple shipped the second highest number of devices (40 million) in the second quarter of the year, this was a decline from last year’s figure.
The brand has been struggling to penetrate growth markets like India and China where device cost is still a major consideration, especially in the face of several local alternatives with strong cases for functionality and value like Xiaomi.