Last week, Spiritage (well, their Brodacom subsidiary) posed the question:
What would you expect from a true4G network?
This is a bold question to ask. Indeed it’s a bold statement in itself; it authoritatively declares that Brodacom is here to offer genuine 4G. It’s bold in that, even in developed economies, large telcos claiming to offer 4G services are being asked to back their 4G claims with some real facts or cease the advertising. Just next door in South Africa, Cell C was forced to pull its 4Gs advertising after MTN and Vodacom lodged complaints with the Advertising Standards Authority of South Africa accusing Cell C of misleading the consumers.
Anyway, regarding Brodacom’s true4G, the company invited the market to respond to the question on a website setup for the campaign: www.true4g.co.zw. The responses visitors gave are now available on the site (since last week actually).
Respondents basically ask for this: high speed, affordability, reliability and access to content.
Most of the responses don’t explain what the respondent mean by high speed, affordability and reliability. And this perhaps explains the market in general; people have no idea how to measure the quality, or what 3G or 4G or LTE or WiMax means; if they just get “very fast internet” or “access all social networks with a vibrant network speed” they’ll be fine.
Tech savvy people will ask for the more though; they will want to test the connection, test downloads and uploads, and if Brodacom’s 4G doesn’t meet the ITU 4G requirements, these people will feel misled.
Here’s a screenshot of some of the responses:
Strangely, in gathering the data Brodacom promised “names and identities are kept very confidential” but went ahead to publish the full names of the respondents. You can read the full responses on this link.
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