Zimbabwe’s second largest mobile network operator by subscribers, Telecel, is set to brand its prepaid service to “Telecel Go”, Techzim sources have revealed.
Telecel Go will be the equivalent of Econet’s prepaid service called Buddie. Since the death of Telecel’s Mango, the company has gradually introduced branded suites of products aimed at different market segments. First they introduced Telecel Red, a contract service for individuals; followed by Telecel Business, a contract service for business leaving the prepaid service as the only unbranded offer.
An industry source also revealed to Techzim that Telecel Go will come with some “economic benefit” to prepaid customers in the form of reduced tariffs. We also understand that Telecel Go was due for launch a week ago but this may have failed to happen because POTRAZ is yet to approve Telecel Go’s permanent reduced tariff proposals.