BancABC virtual branch – Branch X has announced the launch of a new service they are calling DialAVisa. The announcement was made via Twitter and the details we have regarding the service as follows.
Interested parties will be able to initiate the process by calling BancABC Branch X on 08677008758, sign up for the card and they’ll deliver within 24 hours.
What’s not clear at the moment is whether they’ll bring the application forms when the card is delivered to your home and then you fill those or if they’ll take that information over the phone and process it before delivering the card.
BancABC’s Branch X was launched shortly after Zim went into lockdown due to the Coronavirus pandemic and at the time the virtual branch was positioned as primarily a way for BancABC clients to interface with bank tellers and conduct all banking transactions.
The premise was based on convenience with branches closed;
Branch X is an exciting new innovation offering our customers a personalised virtual experience from the comfort of their homes. We may be in lockdown, but business must go on.
The launch of DialAVisa makes sense and falls in line with that thinking – since potential clients looking to sign up for Visa cards might not be able to do so because of transport difficulties – BancABC will go to them.
What makes this an even more brilliant acquisition strategy is because BancABC is the only bank offering this (to my knowledge) which means anyone who wants a Visa card but can’t move around because of COVID-19 has one option… BancABC.
The bank has said that the service is launching in Harare and will come to other cities in the future.
What’s your take?