Techzim

Zimbabwe and regional technology news and updates

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10 reasons why your brand should #GetSocial

With the access to the internet ever increasing in Zimbabwe, the possibilities of where you are going to find users at the end of the day are somewhat limited at the moment to the big three: Facebook, WhatsApp and Twitter. There are essentially social networks that have sprouted due to the ever increasing need for […]


Smartphone with 6 cameras, Facebook’s Hack: Global round up

Gmail now encrypts messages sent to Google servers (Mashable) Starting from Thursday 20 March Google will now use an encrypted HTTPS connection for sending and receiving mail. This means that Gmail will only transfer data between a user’s computer and Gmail servers through the secure protocol. In an announcement on its Gmail blog Google also […]


#GetSocial 2014: The A to Z of social media marketing in Zimbabwe

Every company or organisation craves for a strong brand awareness and in this 21st century,  social media is increasingly becoming the do it. The problem however is in knowing what works and what doesn’t. There are a lot of truths on social media and its dynamics, and while we can’t lay it all out in […]


The single most important benefit of LinkedIn

As you may obviously be aware, I love LinkedIn. So much so that I’ve recently been reading the stuff from my good friends Jan and Bert from The Networking Coach (we’ve never actually met by the way, but their deep insights into LinkedIn have been a tremendous help to me and thus I call them […]


Digital and social media marketing: What are the opportunities?

The roll out of affordable data products by service providers in Zimbabwe and the increasing number of people using internet-ready devices has created a massive online audience that brands should take advantage of in order to cost-effectively build awareness of their products or services and grow their market share as well. However, it is important […]


Your WhatsApp messages might not be as private as you think

Popular instant messaging platform WhatsApp has been put into the limelight again, this time over privacy concerns tied with the messages sent on the platform. According to an article published on Mashable it appears that other people can access your messages through downloaded Android applications. This was quoted from Bass Bosschert, a security consultant and […]


Announcing #GetSocial 2014

On 3 & 4 April 2014, #GetSocial Zimbabwe will be held at the Meikles Hotel in Harare.  We’ve been working to have a social media marketing event for a very long time now. We want to do it right; to deliver real value through useful content, engaging discussion and actionable outcomes especially for the participants. […]


Android users can now remove “last seen” notification on WhatsApp

The guys at WhatsApp have made some changes to the application that will definitely please a lot of users keen on privacy. You can now determine who views your “Last Seen” status, your profile photo as well as your status by adjusting your privacy settings. For users of Android devices all you have to do […]


Facebook announces new streamlined look for Facebook Pages

Facebook yesterday announced a new streamlined layout for pages that they hope will “make it easier for people to find the information they want and help Page admins find the tools they use most”. The new pages will be rolled out globally throughout the course of this week. Unfortunately, the new “streamlined” Facebook pages are […]


What are the chances you could make money off YouTube?

The power of social media has always been measured by how it gives everyone a chance to communicate their personal ideas to the whole world instantly. It’s interesting to note that there are some opportunities that lie in making money off what you say or do, as is the case with revenue created through YouTube. […]


5 compelling reasons why you should seriously use LinkedIn

Whether you are a large company, employee, young professional or entrepreneur, believe me when I tell you that you should be on LinkedIn. Here are 5 reasons why you should actively use LinkedIn. 1. Connect to the largest network of global professionals According to their website, LinkedIn operates the world’s largest professional network on the […]


Stop blaming Facebook algorithms for your social media failures

First , I’m no social media expert, so take everything I say as just first hand experience being part of the managers of our Facebook page, and having friends in the the industry who manage some of the most followed pages locally. I’ll take that again. First, I’m a social media expert. I’m part of […]


Facebook finally ends redundant @facebook.com email addresses

So finally Facebook finally decided to do away with an email service they forced on people, but people never used anyway. The email service which is based on your Facebook username (e.g: tendai.mupaso@facebook.com) was introduced back in 2010 then made “compulsory” for  Facebook users in 2012. The @facebook.com emails became the publicly displayed emails instead […]


When will Facebook kill WhatsApp’s ‘no ads, no games, no gimmicks’ stance?

  Today we woke up to the biggest news in Tech so far this year. Facebook’s $19 billion acquisition of WhatsApp has already got people worked on what will become of the popular messaging app, which arguably has more users than Facebook in Zimbabwe. Both parties in the deal moved quickly to squash any uncertainty […]


Facebook agrees to buy Whatsapp for $19 billion

  Social media giant Facebook has just announced, the purchase of instant messaging app Whatsapp. Commenting on the deal his Facebook wall, Facebook founder Mark Zuckerberg did not say how much Facebook will pay for the IM which has 450 million users, but the deal is rumored to be in the region of $19 billion […]


Sponsored tweets: Is it time for local celebs to cash in?

Nigel “Sir Nige” Mugamu, founder of 263Chat tweeted a sponsored tweet a week ago which got us thinking whether local celebs are missing out of a potential revenue stream. It’s quite interesting as well because you would think Zimbabwe is not ready for this model because the numbers on twitter seem to not justify it […]


Baba Jukwa posts shutdown notice of Facebook page (happening tomorrow)

In a post reminiscent of that made by the maker of Flappy Bird about a week ago (yes very unrelated but that’s what quickly came to mind) Baba Jukwa, the political Facebook page, announced today that he – or she, who knows – will be shutting down the page on Monday (tomorrow). The announcement was […]


Facebook’s 10th Anniversary gift and an idea of the future

About ten days ago the social media behemoth, Facebook, celebrated its 10th anniversary. On that day, Facebook gave each of its over 1.2 billion members a one-minute video that featured their top Facebook moments; a feature they call “Look Back”. To access this Look Back video, which is tailor made for each user, you simply […]


Twitter creating ‘pictureful’ advertising real estate with Facebook-like design?

So it’s quite interesting that Twitter is testing out another new design for their web client. Also very interesting that they are looking to make Twitter look more like the dominant social connections networks, Facebook and Google+. But even more interesting is why they’d want to departure so boldly from the Twitter one column news […]


Nafuna TV’s Nqobizitha ‘Enqore’ Mlilo, named top innovator by Google

Nqobizitha Mlilo, founder of Nafuna TV has been been named one of the 20 innovative and entrepreneurial web adopters from across sub-Saharan Africa and becomes a semi-finalists for the Google’s Africa Connected prize. Nqobizitha, through Nafuna TV, has been selected for using YouTube to provide his audience with animation and HD video content. According to […]


The Smaller House blogger captivates local web audience with addictive storyline

Pamushana.com says The Smaller House is one of the “hottest non-reporting blog” locally, but for me it’s one of the hottest local blogs in all categories. The story told on The Smaller House is gripping, engaging, well crafted and has proven a hit in just under 2 months in our digital space. You don’t need […]


Is WhatsApp making a big emerging market mistake with the no frills strategy?

You may have heard over last week that WhatsApp now has about 430 Million active users. Active, not just registered. But that wasn’t the big announcement they made. The more significant statement, a strategy one, was that their founding belief in a no-ads, and no frills – basically a pure messaging platform – ecosystem remains […]


Facebook says have more media rich posts from your pages

Yesterday Facebook announced some tweaks on it’s algorithm on both pages and user newsfeeds. The news changes mean that page admins will need to focus more on media rich posts instead of text-only posts to have a greater reach. Initially Facebook had assumed that text-only posts encouraged better engagement and a general increase in status […]


New to Techzim: Your top 5 #trended on social media fix

Social media has started on a high in 2014 and like everyone else, we always get locked into the weird, the funny and the outright outrageous things that happen in our world as expressed on social media. However, there are times when it’s so hectic that social media becomes a too expensive distraction that although […]


Does anyone in Zimbabwe use BBM at all?

There was quite some expectation when BlackBerry launched their BBM mobile chat service on IOS and Android platforms last year. We remember we were as excited as any regular Zimbabwean who’s had their South African relatives speak highly about BlackBerry and its services. And we rushed to install it too and added a number of friends, […]


Now with games added, is WeChat getting more interesting or just bloated?

If you have been using WeChat lately, you probably noticed that the social messaging platform has added games. For some regions and countries at least. If you are in Zimbabwe for example you will notice there are at least 3 games now:  one galactica kind of game called Pencil Pilot (which i really liked), 2Day’s […]


Here’s an article every Zimbabwean marketer must read. Why spend more offline?

Print media is not going away any time soon, but the writing is on the wall, where the future of publishing is. Recently, I had the opportunity to attend a workshop where local marketing expert, Benjamin Juru, was presenting on the shift to digital media for local (hell, global) marketers. He spoke about the numbers […]


WeChat now available for Zimbabwe users

When we published the article “WeChat is better than WhatsApp” one of the complaints that kept coming up was that the social messaging app was not available for Zimbabwe (see comments to the article). Our Question and answer site was also inundated with the question of how to go around this restriction. It was ofcourse […]


You’re doing it all wrong: 8 terrible Facebook contest mistakes companies make

Zimbabwean company have been joining the ‘new’ marketing channel that is Facebook in droves lately. One shortcut to audience building they have been using probably already is Facebook promotions/competitions/contest. The assumption is this method delivers results fast but that hasn’t been the case largely because of some mistakes that the guys over at Bizsetup Group […]


How a Local Startup is Re-Imagining Online Video (You should be part of it too)

In February Three startups emerged from British Council’s Culture Shift Challenge. One of them, Bigeyes , walked away with 2nd place,  £1500 in cash, mentorship, and internet sponsorship. With that they promised to revolutionaries the way we share and consume online video locally.  While this may all sounds wonderful, in a world where Youtube calls […]